Gwen Stefani new face of L'Oreal

Pop singer Gwen Stefani has joined the likes of Beyonce Knowles, Cheryl Cole and Eva Longoria to become the newest face of L’Oreal.

"I can’t believe I get to be one of the L’Oreal Paris girls. I love playing dress up, on stage or shooting videos, it’s always been one of my favourite parts of being in a band," said Stefani.

"To get to work with such a modern, talented group of people is really exciting. I am a lucky, lucky girl," she added.

The 41-year-old has managed to make red lips her trademark look and this is what she will be fronting for the campaign. The first advertisement will be for the brands Infallible Le Rouge lip colour.