Madhur Bhandarkar’s ‘Fashion’, which is all set to arrive at theatres, has already recovered almost half of its costs through endorsements. ‘Fashion’, being one of the most keenly awaited films this year, is budgeted at Rs17-18 crores and has seen endorsements worth Rs 7-8 crores from leading fashionable brands like Lenovo, Sunsilk, Reebok and Kimaya.
The producer has managed to cut some great deals with the top brands from the world of fashion, laptops, hair care, footwear & apparels. They have been prominently placed in fashion and it is made sure that they don't obscure the basic flow of the film.It is being believed that it is a win-win deal for both the parties, as Bhandarkar Entertainment is sure a name to reckon with, and the brands can well expect quite a return from the high-end consumers.
The producer has managed to cut some great deals with the top brands from the world of fashion, laptops, hair care, footwear & apparels. They have been prominently placed in fashion and it is made sure that they don't obscure the basic flow of the film.It is being believed that it is a win-win deal for both the parties, as Bhandarkar Entertainment is sure a name to reckon with, and the brands can well expect quite a return from the high-end consumers.
‘Fashion’ is slated for release on 29th October.
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