Saif Ali Khan and Kareena Kapoor are India’s answer to Victoria and David Beckham — they are on their way to becoming 2008’s hottest power duo with companies approaching them for joint endorsements at a mind-boggling rate of Rs 10 crore per ad.Says a source close to the actress, “Kareena has been working out to develop a body type like Victoria Beckham, so that she can model and carry off any product in the world.
Every ad company is pitching for them. Saif’s endorsement manager, Globosport and Kareena’s manager, Matrix have been offered more than five endorsements offers together.
Shweta of Matrix says, “I can’t comment on the amount as that is against client confidentiality; but yes, a lot of brands have approached us for Kareena and Saif’s joint ads. We are looking at categories where both can work together”.
In 2008, Saif and Kareena could very well become the No 1 power couple as far as endorsing brands is concernedIf such trends continue in the long run
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