The gay/lesbian element has been the perfect recipe for the success of a film of late.There has been thalks that Konkona Sen Sharma is playing a lesbian in the latest flick 'The President Is Coming'.
But the fact is that it was nothing but a marketing strategy. It's shocking to know the extent to which filmmakers go to generate hype around a film. And surprisingly though Konkona has no problems with this strategy. She's certainly learnt the tricks of the business.
There was a similar misconseption among the audiences about 'Dostana'. The press kept saying John and Abhishek were playing homosexuals in the film but reality was quite different, as everyone discovered on the release of the film. Konkona's character is quite similar. She plays a woman who pretends to be lesbian in order to make things easier.
One may wonder how happy gay rights groups would be about this increasingly frequent portrayal of homosexuality as a way out of trouble.
But the fact is that it was nothing but a marketing strategy. It's shocking to know the extent to which filmmakers go to generate hype around a film. And surprisingly though Konkona has no problems with this strategy. She's certainly learnt the tricks of the business.
There was a similar misconseption among the audiences about 'Dostana'. The press kept saying John and Abhishek were playing homosexuals in the film but reality was quite different, as everyone discovered on the release of the film. Konkona's character is quite similar. She plays a woman who pretends to be lesbian in order to make things easier.
One may wonder how happy gay rights groups would be about this increasingly frequent portrayal of homosexuality as a way out of trouble.
Incidentally, 'The President Is Coming' was supposed to release much earlier, but had to be postponed due to the 26/11 terror attacks.
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