Be it 30 secs Tv commercial or a 3 hour long film, when Aamir Khan does it, he does it differently. This superstar is an intelligent marketing personnel when it comes to promoting his films. Just last year we saw how Aamir grabbed everyone's attention with his directorial venture Taare Zameen Par. Yes, the film did star Aamir but it was also his smart marketing plan that managed to get the film, the great opening and rest is history.
Now, for his next film, Ghajini, Aamir has devised a very smart and creative plan to interact with the media. Now, Aamir has been enjoying blogging on his personal website and has been keeping his fans updated on every new development on his film projects. But now, the 'perfectionist' Khan will be creatively using the internet medium to interact with the media persons. According to Aamir, this would be an interesting exercise since it goes with the theme of Ghajini.
More importantly, even though one has over a period of time, one hardly gets to share anything that is even remotely personal. However, Aamir's new website will do exactly that- establish a personal connect between the actor and journalists. Along with the personal note, Aamir will also present an information kit of, Ghajini, to each journalist who registers on the website.
Now one can understood that the idea for this innovative concept comes from Aamir's character in Ghajini, who suffers from a short term memory loss.
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