Abhishek Bachchan was declared the Best Brand Ambassador of the Year at the NDTV Techlife Awards 2009. The award acknowledges lifestyle products, gadgets and best technologies that have made a difference in India today and change the world.
Nominations were called from all brands for various categories like Mobile phone of the year, Gadget Eye candy award for the best style and design and Best Celebrity Endorsement etc
On winning the award, Abhishek Bachchan said, "It is a great honour to win the title of 'Best Brand Ambassador' for the IDEA & Motorola campaigns. The IDEA campaign carries a socially relevant message in today's commercial environment and the brilliant concept of encouraging two way communications between the government and people has connected with millions across India".
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