Wednesday, April 30, 2008

Aamir Promotes "JAANE TU YA JAANE NA"

Aamir Khan has thought of an innovative teaser theatrical trailer to promote and launch his nephew Imran Khan. It is 2.5-minute trailer that actually takes tongue in check dig at all star launches and all the hoopla over well toned muscular bodies; including him as everyone is aware that he has the best body in town for his look in Ghajini.

It shows as a huge well-toned muscular guy with all trimmings of a theatrical launch, only to reveal the real Imran Khan who is a boy next door as his character in the film. Aamir Khan Production's third production, after Lagaan and Taare Zameen Par, Jaane Tu…Ya Jaane Na is the launch vehicle of Imran Khan, Aamir Khan's nephew. Nasirsahib, who is Imran Khan's grandfather, launched Aamir Khan in QSQT.

Aamir Khan has been taking very keen interest in smallest details of the promotion of the film. In fact, he is personally looking into the smallest details of the promotion even though he is completely entrenched in shooting for a crucial portion of Ghajini in Hyderabad.

"Jaane Tu… as a film has a very young idiom, the language and the tone of the film is very tongue in cheek. We wanted the teaser to reflect the same irreverence in attitude," says Abbas Tyerwala, the director of the film.

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1 comments:

Tips for good parenting said...

Love Story 2050 also releasing on the same date.

In Harman Vs. Imran's case, I would prefer Harman. A couple of reasons for this.

Aamir Khan might be a big star, but that doesn't goes to say that anyone launched by Aamir will be a big star. Remember Faisal Khan? Aamir's own brother. He had full support of Aamir, but what happaned to him? For all you know, Imran might meet the same fate.

Another point - Why would Aamir take Genelia, one of the most flop heroine of Bollywood as a heroine? I mean, how many fans does she has , apart from her own family?

Also, the director of the film is Abbas Tyrewala, the guy who used to write scripts before. In comparison, Love Story 2050 is directed by ace director Harry Baweja who gave us films like "Qayamat", "Dilwale" etc. I trust Harry Baweja far more than Abbas Tyrewala.

Further, a look at Love Story 2050 's promos makes you sit back and take notice. Love Story 2050 is an interesting film. Its a love story, but with exciting special effects and an intriguing story line. This might be India's first sci-fi film. The budget of Harman's costumes in Love Story 2050 alone must be equal to "Jaane Tu"'s entire budget.

Boss, a multiplex ticket now costs Rs.250. I would rather go and watch Love Story 2050 than see some overrated and under-delivered performance by some over-hyped star-nephew.