Tuesday, June 24, 2008

Rajshri Production's Next-Ek Vivaah Aisa Bhi

Very few producers incorporate inputs from the crew of the film. So we were pleasantly surprised when Barjatya invited the entire cast and crew of his film, Ek Vivaah Aisa Bhi, for a special screening, and asked for their opinion on the film.

According to our source, the film was screened at a private theatre in Rajshri Production’s office at Prabhadevi. The entire cast and crew were given a note-pad and a pen to jot down their observations and opinion.

Our source adds, “Before the screening began, it was announced that everyone must note their suggestions, and if they were found suitable, they will be incorporated in the film.”

When contacted, Barjatya said, “Yes, we took our crew’s opinion. We also did a similar exercise once the script of the film was finalised. At Rajshri we believe that it is vital to take everyone’s opinion, be it an assistant or a technician.

As a producer, I should know if the film has touched people’s soul or not. What could be a better way of finding this out? I tell my crew honestly that I want to hear their opinion, and they give me an honest feedback.

If I did not consider my crew’s opinions after asking them for it, then all I will get will be sugar-coated lies. We are all together to make a good film and my crew understands this.”

Speaking about the changes done so far in Ek Vivaah Aisa Bhi, Barjatya says, “One editing error was pointed out by a technician, we have now corrected it.

As a result of another technician’s observation, one scene has more background score now. The will be many more changes by the time the film finally releases around October-November.”

Barjatya goes a step further. According to him the families of the cast and crew will also get to watch the film so that “we can gauge how much the film will appeal to the entire family, or to our female audiences.”

Ek Vivaah Aisa Bhi is directed by Barjatya's assistant Kaushik Ghatak and stars Sonu Sood and Ishaa Koppikar.

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